Half the world has a smartphone


Exhibit 1: Global Smartphone User Base: % of World Population(1) (Source: Strategy Analytics, Inc.)

Yiwen Wu, Senior Analyst at Strategy Analytics, said, “We estimate the global smartphone user base has risen dramatically from just 30k people in 1994 to 1.00 billion in 2012, and a record 3.95 billion today in June 2021. With an estimated 7.90 billion people in total on the planet in June 2021, it means 50% of the whole world now owns a smartphone. It has taken 27 years to reach this historic milestone.”

Linda Sui, Senior Director at Strategy Analytics, added, “The world’s first modern smartphone, IBM Simon, was launched commercially in the United States way back in 1994. This was followed by the Nokia 9110 Communicator in 1998 and Ericsson R380 for Europe in 2000. Apple iPhone popularized the smartphone in 2007, while Google Android democratized the smartphone with an affordable software platform from 2008.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Half of humanity now owns a smartphone.  Smartphones today are used by 4 billion people worldwide. We predict 5 billion people will be using smartphones worldwide by 2030.”






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